您现在的位置: 首页 > 网站导航收录 > 百科知识百科知识

价格歧视的三种类型(价格歧视的三种类型例子)

价格,消费者,你的价格歧视的三种类型(价格歧视的三种类型例子)

发布时间：2020-12-06加入收藏来源：互联网点击：

The so-called "personal pricing" means that the seller tries to figure out the highest price that each consumer is willing to pay, and then "sees the person for the dishes." For example, a doctor will charge less for patients with a relatively low insurance coverage rate, and may charge more for patients with a relatively high insurance coverage rate; or a lawyer may charge higher fees to large companies and wealthy people. , This is called "first-degree price discrimination"

这里有一个问题是，卖方如何知道客户愿意支付的最高价格是多少呢?最常见的方法，是跟客户讨价还价，通过精心策划、灵活变化的报价和循循善诱的谈判，来锁定客户心中的最高价格，保险公司就常常这么干。

Here is a question, how does the seller know the highest price that the customer is willing to pay? The most common method is to bargain with the customer, and lock the highest price in the customer’s mind through carefully planned, flexible quotations and inductive negotiations. Insurance companies often do this.

如今，有了大数据的加持，企业不仅可以弄清客户愿意支付的最高价格，还能实时调整价格，把“看人下菜碟”发挥到极致。这种价格歧视虽然存在道德层面的争议，但是在很多行业一直大行其道。

Nowadays, with the help of big data, companies can not only figure out the highest price that customers are willing to pay, but also adjust prices in real time to maximize the "seeing the food". Although this kind of price discrimination has moral controversy, it has been popular in many industries.

第二类价格歧视：看数量定价 The second type of price discrimination: look at quantity pricing

所谓看数量定价，就是价格的差异基于你买的量有多少。

The so-called pricing based on quantity means that the difference in price is based on how much you buy.

比如我在好市多超市（Costco）买东西，价格都比较便宜，因为好市多超市的商品多是家庭装、量贩装，它让我购买了比在其他超市购物时更多的商品，定价自然也应该更低；而相反，在7-11这样的连锁便利店，我常常能买到小包装、一人份的食物和日用品，它们的单价也通常会定得更高，这就是“二级价格歧视”。这种价格歧视很普遍，人们也非常欢迎。

For example, when I buy things in Costco, the prices are relatively cheap, because most of the products in Costco are family-sized and mass-selling. It allows me to buy more goods than when shopping in other supermarkets, and the price is Naturally, it should also be lower; on the contrary, in chain convenience stores like 7-11, I can often buy food and daily necessities in small packages, one-person serving, and their unit prices are usually set higher. This is the "second-level price discrimination". This kind of price discrimination is common and very welcome.

第三类价格歧视：看体验定价 The third type of price discrimination: look at experience pricing

在这种场景里，价格差异是由消费者体验的差异带来的。

In this scenario, the price difference is brought about by the difference in consumer experience.

比如说，你在工作日的白天去看一场电影，就会比你在晚上的黄金时段的票价更便宜；淡季去旅游景区，门票也会比旺季更优惠——这被称为“三级价格歧视”，消费者接受它完全没问题。

For example, if you go to a movie during the day on weekdays, it will be cheaper than your prime time at night; if you go to tourist attractions in the off-season, the tickets will be more favorable than in the peak season. Level price discrimination", consumers accept it without any problem.

以上三种价格歧视，从本质上来说，都属于动态定价的范畴，而且通常来说，消费者的接受程度都很高。

The above three types of price discrimination, in essence, belong to the category of dynamic pricing, and generally speaking, consumers have a high degree of acceptance.

企业应该怎么对商品定价，这是一个“真相时刻”，决定着你的公司是否能赚钱。定价策略是一种博弈，顾客希望“感觉到”实惠，企业希望把利润最大化。

How companies should price their products is a "moment of truth" that determines whether your company can make money. Pricing strategy is a game. Customers want to "feel" benefits, and companies want to maximize profits.

如今大多数的企业都会采取动态定价策略，既“把钱留在桌面上”，又能让企业赚取到利润，今天我们介绍了三种类型的价格歧视，通过真实的使用场景，分析了从消费者的角度来看，这些价格歧视能被接受的关键原因，就是要给出合理的理由，这个理由，应该从某个维度上，让消费者感觉公平。

Nowadays, most companies adopt dynamic pricing strategies, which not only “leave the money on the table”, but also allow the company to make profits. Today we introduced three types of price discrimination. Through real usage scenarios, we analyzed From the consumer's point of view, the key reason why these price discriminations can be accepted is to give a reasonable reason. This reason should make consumers feel fair from a certain dimension.

在“万物互联”的未来，人工智能可以在任何地方与你互动，你身边的各种商品、服务的价格，都会处在快速的动态变化之中。对企业来说，这意味着提高利润率和竞争力的机会，同时也意味着触怒消费者的风险，如果你对定价策略有任何的疑问，欢迎咨询GBAA。

In the future of "Internet of Everything", artificial intelligence can interact with you anywhere, and the prices of various goods and services around you will be in rapid and dynamic changes. For companies, this means an opportunity to increase profit margins and competitiveness, and it also means the risk of angering consumers. If you have any questions about pricing strategies, please consult GBAA.

本文到此结束，希望对大家有所帮助呢。

 2/2   首页 上一页 1 2