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(pitch是什么意思)-什么是Pitch以及如何成功的Pitch

提案人,提案,你的(pitch是什么意思)-什么是Pitch以及如何成功的Pitch

发布时间：2020-12-06加入收藏来源：互联网点击：1

TV Pre-Production Process

Pre-Development – The project becomes a fleshed out pitch and, where required, includes the following elements:

Pitch Book or Treatment: Logline/synopsis/location information/characters/cast/production estimates etc. used to sell the concept of the show

Research

Sizzle reel and bible development

Show run down

Development Phase A – Project enters formal development: scripts, bible, additional research, detailed outlines.

Development Phase B – Project continues development and has further drafts of scripts, casting conversations and preliminary financial model and budgets discussed.

Pilot Production – Project moves into production of the pilot or one-off.

Evaluation – Creative evaluation process takes place at this stage. Testing, schedule placement, promotion potential, digital platforms, talent packaging, further creative development if needed.

Green-light for Production – Decision to proceed with production of the series, based on final the final analysis of the project’s budget, financing, digital rights, casting, distribution etc.

Now let’s break down some of the process pieces. After all you’ve got asuch a great idea the thing practically writes itself!

What’s a Logline?

This is the one sentence that sells your show, it goes on the top of the outline or treatment, which is the 2-3 pages of pitching material you leave to prospective people. It could be something like, “It’s a showthat’s about three Muslim families putting down new roots in a small rural town in the prairies, and the hilarity that ensues when two cultures collide.”

What’s a Synopsis or Outline?

Before you begin your pilot script outline, you need to have a strong idea of what happens in your pilot script and how many characters will be in it. Decide how many acts will be in your script and whether it will be an hour long or half hour show. Get copies of television scripts that are already on the air so you can compare your structure to theirs.

Step 2

These are the basics. But go ahead and break these rules if you fancy yourself the next Tarantino. Outlines or synopsis' for hour-long drama scripts can be anywhere from 7 – 10 pages long. Structure the outline into the appropriate number of acts and make sure you’re pacing your main plot story and subplots evenly throughout each act. Be sure to include drama/cliffhanger/suspense endings at the end of every act and something compelling at the beginning of every act. The stories shouldn’t get resolved until the very end of your outline.

Step 3

To begin your spec script outline, start with a cold open (also called teaser), which comes at the very beginning of your pilot script – and before the opening credits. This is a great place to introduce your main character(s) and set the tone for the entire series.

Step 4

Every scene in your pilot script outline should have its own paragraph. Start the paragraph with a word or two about where the scene takes place. Then describe who’s in the scene and what happens. Include snippets of dialogue if it helps the reader imagine the scene better. Here’s an example:

The Bridle Path, suburban Toronto. Missy recklessly pulls her Mercedes through the iron gates, into the driveway of her imposing mansion with Baron in the front seat next to her. Baron is dumbstruck at the sight of the huge house and manicured boxwoods that define the gardens. Missy tries to reassure him; “Look – I know all this can be intimidating but this is me – it’s who I am – okay?” She looks at him a little more kindly – the reality that this good-looking man could really be her long lost brother dawns on her: “I thought we lost you.” She lunges to hug Baron but he shoves her away.

Step 5

Once you really love your TV script outline, show it to other writers and get their feedback. Ask them whether the plot lines were clear, whether the characters were interesting, and whether the story kept their attention. Keep rewriting your television script outline until the answers to all these questions is ‘yes.’

If you’re worried about someone stealing your idea, know that networks are in the business of protecting themselves, as well as your intellectual property. You should be asked or ask them (and if not, insist) to sign anon-disclosure (NDA) that acknowledges your ownership of the idea that you’re pitching.

What’s a Mini-bible, Bible or Writer’s Guide?

Every TV series has one. But even if your own concept is still to be sold, the process of building a series bible for another series can be a giant step toward your goal of selling your own show. Here’s how to do it:

Write the concept of your series in not more than two paragraphs.

Write where your concept takes place.

Write a short bio of your continuing characters. Who they are and what they want. Define their relationships with the other characters.

Write the challenges that will be faced by your characters each week.

Write some sample stories that will be told in your concept. Do this in only afew sentences and a single paragraph.

The Wind-Up And The Pitch: Independent producer or TV network

Keep it simple

Your initial pitch should be simple and focused: just a presentation of your idea or concept and any additional supporting material that you think is needed – but – don’t just pitch an idea, pitch physical material. Create apitch book or treatment. Have a logline, synopsis, character descriptions, casting ideas, locations, rough production budget etc. If you can’t shoot apilot, shoot a short teaser called a "sizzle reel" to help people see your vision, make posters for the show ... anything that helps bring it to life. If execs or producers can't "see" your vision, they won't buy it. It's critical that they understand the idea quickly.

You don’t need to develop a fully complete series “bible” to submit aprogram proposal. Whatever best illustrates your idea is the golden ticket. Just make sure it's of high production quality and no typos or grammatical mistakes.

Sell it! Tell the producers/Execs why is this show perfect fit for their production company/network. (This is where your research comes in)

For network pitches:

Your proposal should briefly address the question of the business case. Why should your program be aired on their network? At CBC for example, this means that you should know what we’re looking for based on our corporate strategy (i.e. audience potential, supporting successes, distinctiveness, multi-platform potential, regionality, diversity, etc.). For example in Canada, CBC’s business is “engaging, informing and entertaining as many Canadians as we can.” and therefore you should keep selling back to that.

Final Advice

Be on time, be brief, be open to change or suggestion, and give the independent producers or TV network reasons why they should buy your showidea. At the very least, you’ve created a new contact to bring projects to directly. At the very best, your project just might make it into production. And two years from now, when your name is called at the Emmy Awards, don’t forget to thank me.

本文到此结束，希望对大家有所帮助呢。

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